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                          Digital Marketing

                          Avantia's Digital Marketing Excellence Model (DMEM)

                          Customer Engagement Re-Imagined
                          Through Digital Innovation


                          Accelerate your business results
                          through digital strategy and tactics.

                          Our approach results in digital strategy that is
                          customized, high impact, actionable, and measurable.

                          Our Digital Marketing Excellence Model consists of:

                          Current State Assessment

                          A Current State Assessment identifies your current Digital Marketing capabilities across the vectors of Brand and Product Marketing, Digital Engagement (SEO, SEM, Email, Website, etc).

                          Digital Strategy

                          A Digital Strategy maximizes engagement, drives higher conversion, and establishes analytical rigor necessary to inform future strategies and drive ROI. Your customized plan provides technical platform recommendations, actionable insights, and tactics.

                          Roadmap

                          Integrated and synchronized project plans and timelines provide a specific and actionable roadmap.

                          Analytics

                          A foundational dashboard, based on feedback and the assessment process, provides insight on key performance indicators and how online tactics contribute to business performance.

                          The Process

                          Phase 1:
                          Analyze and Assess

                          • Analyze current state of your digital presence.
                          • Review relevant marketing efforts.
                          • Conduct interviews with key stakeholders.
                          • Dive into the business to understand key challenges and opportunities.
                          • Review any available analytics, metrics and benchmarks.

                          Phase 2:
                          Recommendation and Roadmap Creation

                          • Develop action items based on Phase 1 analysis.
                          • Define initiatives based on your needs, to maximize:
                            • Traffic
                            • Conversion 
                            • Market basket
                          • Identify technical execution platforms
                          • Build analytics Action Plan.

                          Phase 3:
                          Execution

                          Whether it is our team, your team, or both, implement the tactics that have been recommended and agreed upon.

                          Phase 4:
                          Measurement and Refinement

                          As predefined success metrics are established, the monitoring of those is imperative and ongoing. We analyze the data that is captured to inform future strategies and refinements.

                          The Leadership Team

                          Digital and Marketing Strategy Officer

                          Over 20 years of client side Brand Marketing, Digital Marketing, and General Management Experience across:

                          • Digital Marketing
                          • eCommerce
                          • Brand Strategy and Architecture
                          • Product Management
                          • Innovation
                          • Consumer Packaged Goods  (CPG)
                          • Consumer Durable Goods

                          Digital Marketing
                          Strategist

                          Over 15 years of Technical and Digital Marketing Experience with expertise in the following areas:

                          • Translating creative thinking into actionable and measurable plans
                          • Architecting data and using data to inform decisions
                          • Project Definition
                          • Analytics
                          • Technical Architecture Development -- website, email, SMS, CRM, marketing automation, and SEO
                          • Professional Services, Manufacturing, Non-Profit, and Consumer Goods

                                            
                                            

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